CATEGORIES:

Luxury, Beauty, Hospitality, Automotive, CPG, Beverage & Spirits, Cannabis (CBD)

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CLIENTS:

Abbott, Aman Hotels, AVYA Skincare, BECCA Cosmetics, Bridgestone, Coca-Cola, Conde Nast Traveler, Cover Girl, Daytrip Beverages, Ferrari, Ford, Gucci, Harry Winston, Lime-A-Rita, Marriott Luxury Group, OGX Haircare, Olay, Pantene, Quaker Oats, Tecoda, Toyota, Samsung, SCJohnson, SKII

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Journalist by degree, marketer by trade, with experience in building and managing creative marketing teams I am a multi-channel creative director with a strong track record of driving excellence for consumer-facing brands in the beauty, skincare and lifestyle luxury categories. 

Creating a lot of "firsts" due to strategic brand partnerships and innovation I drive brand awareness, and serious fandom (because why would we be doing this if it wasn’t fun?).

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Getting on the ground, living and breathing culture to truly change marketing practices as society evolves.

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• First TV Segment as Branded Content (Coca-Cola and The Late Late Show's Carpool Karaoke)

• First Beer Brand to Market Solely to Women (Lime-a-Rita)

• First Air BnB Guerilla/Experiential Marketing (Art Institute VanGogh)

• First AI Packaging Experience (Coca-Cola + Snapchat)

• First Amazon Brand Store and SKU Specific Content (Olay)

• First Partnership between a Digital Media Company and Advertising Agency (P&G and Huffington Post)

• First  Female-led African American Automotive Campaign (Ford - Built Ford Proud)